Wednesday, December 21, 2011

Dolce and Gabbana: Doing It Their Way

The duo Domenico and Stefano, are among the few Italian fashion designers of their generation to sustain ongoing commercial success.
They talked to WWD (Women’s Wear Daily) about their 2011; we’ve highlighted the most fascinating points below—and don’t hold your breath for a high road collaboration.

On closing D&G: “To have a stronger brand, it must be one and the focus must be on that alone. Yes, some may reckon it’s a courageous choice, but it came naturally to us, and we had been thinking about it for the past three years.”

On the possibility of couture: “No, not really. We just launched a jewelry line, and there are other products in the pipeline: a project we will present by March or April, and many with [beauty licensee] Procter & Gamble for example, and much more…but I can’t say whatever thing now.”

On youth: “We have young assistants in their 20s, we toss them in the midst and they help show a different point of view. It’s the ingenuity or “ignorance” of youth that should be heeded in every field because it helps you see things in a different light. We always question young people for their opinion. It’s very vital.”

On elegance: “Recently, it’s all “trusciume” - there’s no quality, these quick-fashion companies churning out looks. People thought it was cool, but it’s cheap. Elegance is intellectual; it’s about excellent taste, the cut, proportions, quality, how you carry yourself.”

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